Makeup Campaign
Goodness Me! Natural Food Market

Most women and men are unaware of the toxic and harmful chemicals in their everyday products such as makeup, body lotion and hair care items. In order to educate and promote the personal care department at Goodness Me! the 'Wake Up Your Makeup' campaign was created. We held events at Goodness Me! locations across Ontario and invited women and men to join us for a night where we discussed the benefits of switching conventional products to all-natural and non-toxic.

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I created promotional material such as postcards, makeup bags, t-shirts, and in-store signage. I wanted to create pieces that used soft and elegant elements to reflect the natural ingredients used in brands available at Goodness Me!.

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This campaign left an impact on our customers which showed in our increased sales. It was great to be a part of a campaign that informed and empowered customers to make healthier choices when it comes to personal care.

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Programs used:

• InDesign

• Photoshop

• Illustrator